ICC World T20 2014: Most watched tournament on TV, digital

Mumbai: Television Audience Measurement (TAM) has said that the fifth ICC World Twenty20, 2014, which held in Bangladesh, was the most watched tournament on TV and digital.

According to survey by research agency TAM, the 39 crore spectators watched the world T20 matches on the TV channels while 2.24 crore fans watched matches through video streaming on the internet.

Sri Lankan team got the World T20 title after beating India at Shere Bangla National Stadium, Dhaka.

On the digital domain, the ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 1.3 million unique individuals watching video on the destination, delivering an unprecedented 3.7 million visits.