Kansai Nerolac Paints ties up with Flipkart for festive season

Kansai Nerolac PaintsBSE 4.48 % today said it has entered into a strategic marketing tie-up with leading e-tailer Flipkart ahead of festive season.

The interactive consumer interface will allow one to browse through a gallery of wall finishes, designer textures, product benefits, videos and customer testimonials before making the purchase, the company said in a statement.

Nerolac is also offering up to Rs 10,000 discount throughout this three-month-long association.

“E-commerce has been re-defining consumer’s spending and consumption patterns over the past few years. Paint as a category has evolved and is gaining the much-needed recognition in the ecommerce space. Nerolac association with Flipkart is to provide convenience to customers seeking a home make-over this festive season at their fingertips.

“We look forward to enhance every customer’s online shopping experience through our breath-taking offers, products and services,” Kansai Nerolac Paints Chief Marketing Manager Yatnesh Pandey said.

The company claims to be the first paint firm to offer professional painting services and products through the e-tailing route.