Suzuki eyes customers who ‘upgrade to other brands’

Suzuki has decided to roll out its new cars, aimed at younger buyers, with only the ‘S’ badge. The rear of the new cars will also sport the model’s name and a logo denoting the vehicle’s engine size, apart from a sticker of the Nexa dealership.

Currently, the badge ‘Maruti Suzuki’ is there on the boot of all the cars the company sells, including Alto, Swift and WagonR compacts and the Dzire and Ciaz sedans. “All the cars sold through Nexa outlets will have the ‘S’ logo. We wanted to de-clutter the rear of the car and so removed the Maruti Suzuki badging,” R S Kalsi, Maruti Suzuki executive director (sales & marketing), told TOI at Nashik. “The Suzuki badging will be there as it has a good reputation and is associated with Maruti Suzuki.”