Why Telecoms are moving to OTT?

The study reveals that time spent by people on digital platform is going to increase in near future. With growing digital literacy and technology, more and more digital natives are making way to Telco markets. This has given wrinkles to the telecoms to think whether they will remain in the  race or will lack behind in this competition. This insecurity forced them to move over to OTT, the future of present digital marketing. Moreover the growing interest is based upon following reasons.

THE USERS ARE INCREASING AT A MUCH FASTER PACE –

Exploration an outcome of technology, entice millions of users to stay connected and keep themselves informed on current issues. Technology has served as a big boon to people who are computer illiterate. With the freedom of access to the internet, listening songs, playing videos, chat and video call with their near and dear ones with the help of their smart phone, the current industry is on upraise. This has forced enterprises to shift their services to this OTT platform. To stay tuned with this growing users number telecoms is moving to over the top services.

INNOVATIVE AND ATTRACTIVE FEATURES –

The OTT platform that is governed by ample messaging and varied features such as voice and video calling along with  enticing offers that are innovative and attractive. To remain in the competition telecoms is switching to this new method of technology.

CHEAPER RATES – 

As the number of users are increasing in figures; the value added services are coming up with cheaper rates for voice calling and other broadband charges. Consumers switch to a reasonable service provider that offers him more services without putting a dent in their pocket. With OTT, coming up with more enhanced features, cheaper prices and flawless connectivity it becomes mandatory to keep pace with the growing trend if the enterprise wish to remain in competition.

In coming years, the IoT comes with the things that are beyond smart watches and phones, which will eat up the bigger share of Telco revenues, thus giving rise to demand of OTT. Over the top services are providing services like messaging or voice, it is also invading the cloud space and services. This gives a tough competition to the telecom industry.

NEGATIVE GROWTH OF TELECOMS –

This is one of the deep impacting issues that have resulted in the downfall of the telecoms.

HIGHER STOCK VALUATION – 

Due to its higher stock valuation, OTT is preferred over it, thus, boosting its market in current scenario.

OTT is much improvised way of getting more people stick to it. With its wonderful features and cheaper rate, telecoms are grabbing it. Plus, the growing popularity of over the top services has laid a progressive pathway for it. With people becoming more digital educate, they prefer cheap and best services. Needless to say OTT is capable of providing it with enhanced features and versatile connectivity.