Sony SIX bets big on FIFA

NEW DELHI, MAY 28:
Sony SIX, official broadcaster for the FIFA, believes nearly 65 million viewers are expected to watch the tournament from the Indian sub-continent.

The broadcaster said that it will tap into the prime time slot featuring lives games from FIFA. It said that about 24 matches out of the total 64 matches will be telecast in the prime time slot of 9:30 pm across the Indian subcontinent.

Prasana Krishnan, Business Head, Sony SIX, said, “The projected reach during the tournament is incomparable, given its value as well as time convenience, the viewership numbers account for a wide geographic spread as well as a significant proportion of the world’s population.”

Last time around, out of the total viewer demography in India, the tournament had attracted 38% viewership from the 15-34 year audience category presenting a unique opportunity for advertisers and marketers to invest in, the broadcaster said in a statement.

‎Besides India, the channel will also broadcast the tournament exclusively to audiences across Bangladesh, Sri Lanka, Nepal and Maldives.