Sanjeev Bakshi new COO of Videocon

Homegrown consumer durables company Videocon today announced the appointment of Sanjeev Bakshi as its Chief Operations Officer.

In his new role, Bakshi will focus on product development and distribution expansion, the company said in a statement. He has been heading the company’s air-conditioner division.

“My immediate task is to focus on product development and expand the distribution. We want to make Videocon the preferred choice of consumers,” Bakshi said.

Bakshi has almost two decades of experience in the consumer durables industry. Over the past 17 years, he has worked with brands including LG, Philips, Godrej and Voltas.