Fri 14 Aug 2009, 12:15 PM | Posted by admin
Tags: Articles, Internet, Science
To commemorate the 90th birth anniversary of Vikram Sarabhai, the father of the Indian space programme, the Indian Space Research Organisation (ISRO) on Wednesday unveiled its most ambitious people-oriented project yet. Bhuvan – Sanskrit for ‘Earth’ – is a remote-sensing 3D image portal that promises to take on the likes of popular virtual globe-mapping applications such as Google Earth and Wikimapia. What’s more, it is technically superior on paper! The most interested feature for users will be the ability of Bhuvan to zoom far closer than the aerial view from a chopper. While Google Earth restricts zooming to 200 metres and Wikimapia goes up to 50 metres, ISRO’s new technology will be able to render images from up to 10 metres, which means you can easily see details up to a three-floor high building and also add information. The other important feature is that Bhuvan uses seven satellites (including ISRO’s Resourcesat-1, Cartosat-1 and Cartosat-2) to provide images, as well as time-stamping them for multiple views from the same satellite. This provides images from different angles apart from the default top-down perpendicular view, thus enriching the user experience. "Thus, Bhuvan represents, in essence, the whole of India on your computer. It enables users to fly from space to street level, to grab, spin and zoom down to any place," says ISRO. Another significant aspect of Bhuvan is that due to its focus on the Indian sub-continent, it will be able to offer better updates of the images. ISRO will update images for the program once every year, as compared to Google’s 4-year updates. As it keeps updating its database with more recent and higher resolution images, Bhuvan eventually promises to offer real-time data and images. The information on Bhuvan will be layered, providing the option of viewing filtered data. ISRO plans to integrate inputs from local players like farmers, fishermen, etc who know the area in and out. This is for the primary reason to make it of more use to the general public. Of course, while this is plenty of cause to celebrate, ISRO’s being an Indian government organisation was stamped in bold letters by the fact that Bhuvan’s portal at http://bhuvan.nrsc.gov.in has been down since morning. Is this an ominous sign of things to come or just that the servers couldn’t handle the tremendous amounts of hits it must have received? We strongly hope it’s the latter…
Tags: Internet, Technology
Google uses 1000 machines to handle a single search query
Jeff Dean from Google has been giving out a few interesting pieces of information, the most notable is that 1000 machines spring into action every time a search is performed.
Jeff gave several examples of how Google has grown from 1999 to 2009. They have x1000 the number of queries now. They have x1000 the processing power (# machines * speed of the machines). They went from query latency normally under 1000ms to normally under 200ms. And, they dropped the update latency by a factor of x10000, going from months to detect a changed web page and update their search results to just minutes.
Their performance gains are also impressive, now serving pages in under 200ms. Jeff credited the vast majority of that to their switch to holding indexes completely in memory a few years back. While that now means that a thousand machines need to handle each query rather than just a couple dozen, Jeff said it is worth it to make searchers see search results nearly instantaneously.
Mon 23 Feb 2009, 16:42 PM | Posted by admin
Tags: Internet
When you finally decided to start your own business, and you built your website for the purpose of developing your business, your goal was clear. You wanted to make lots of money and to be in business for a very long time. Who can blame you? The thought of going to a job everyday for the rest of my life kills me too.
THE BASIC CHALLENGES OF INTERNET MARKETING
Links, links and more links.
Whether we are talking search engine results, ezines, articles, classified advertising, or other types of advertising, the link is the method used to bring your targeted customer on the Internet to your website. They click the link and visit your website to learn more.
Placing the link is often the simple part of the equation. The eyes seeing your link and the mouse clicking your link is the real challenge in this Internet promotion game.
See, it is possible through FFA link sites and the such to get your link posted on hundreds or thousands of pages on the Internet. But, just because your link appears on these pages does not mean that anyone will actually see your link.
The same applies to search engines. Your site might be listed in Google, AlltheWeb, AltaVista, ExactSeek, WhatUSeek, or dozens of other search engines. But just because your site is listed in their database, does not mean that the searcher will use the right keyword combination or click through the results deep enough to actually see your links.
The first challenge is to get your link seen. The second challenge is to get your link clicked.
You know as well as I do that not every link provides the proper enticement to get you to click the link. Why should you believe that everyone else is different from you? You shouldn't. The challenge for you is to properly entice your potential visitors to click your link and visit your website.
SECOND CHALLENGE, FIRST --- The Lure
Getting people to click your link is as simple as writing good copy.
Depending on the placement location of your actual ad copy, you may have only ten words, seventy words, or one thousand words to seduce people to visit your website.
Let me make one point very clear. Even if you have one thousand words to make your plea, the first ten words are always the most important words you will write.
Press releases should always have the information top-loaded --- you must place your most important information in the first couple of paragraphs.
With straight advertising copy, you should expend a great deal of time and thought to your first ten words. Those ten words are the ones that will draw people into your actual copy. Unless you can lure people into reading your copy, the value of the copy itself serves no useful purpose.
Just as it was with this article, you were drawn into the actual copy by the first ten words of the article, aka. the title of the article.
Note that I have used the words *entice*, *seduce* and *lure* in this article. These words are essential to writing good copy. You must be able to touch on the desires of the reader, to peak their interest, and then you must leave them wanting more. In order to get more of what they want, the reader must visit your website. Master this paragraph, and you will master the art of writing good copy.
FIRST CHALLENGE, SECOND --- Geting Seen
Let me say this again. FFA submissions are worthless. Don't waste your time. One of the most common deceptions on the web is the promise to have your site submitted to thousands of search engines. Most of these so-called search engines are actually FFA sites! Yahoo! only lists 262 search engines. At one time, I had read on About.com that there were fewer than 500 search engines. Beware the fox in sheep's clothing.
Many people utilize Search Engine Optimization for use with the real search engines. But, keep in mind, the search companies are always changing and tweaking the algorythms used to produce their results. You might use SEO now and get a top 10 ranking, but there is no assurance that your top listing will stand the long-term. I have often impressed upon people to do the basics well, and the results will fall into place just fine.
Sponsor ads on websites do very well when the site caters specifically to people in your target market.
Ezine publishing and advertising has always been touted as the best way of drawing traffic and sales to your website. There is a lot of truth in this statement.
IMPORTANT NOTES ABOUT EZINE PUBLISHING AND ADVERTISING
As a publisher, the road is a long and hard one. It takes a lot of time, effort and hard work, in addition to a certain amount of effective advertising to build the ezine list. Of course, when it is done well, the rewards of ezine publishing can be phenomenal in the long-term.
As an advertiser, you can employ the publisher who has already done the hard work, to help you to promote your business.
For the creative marketer, writing free-reprint articles and getting them into the hands of ezine publishers can be an exceptional method of developing more long-term traffic and sales for their website. Publishers and webmasters are always looking for good, informative content to share with their readers. Some of these ezines are archived on the Internet giving rise to the long-term effectiveness of the articles that have been published.
For the creative marketer who is using free-reprint articles to promote their business, the resource box which appears at the end of every article, is the ad copy and link that will take the reader directly to the writer's site. The article itself often serves as the greatest lure to bring the reader to the writer's website. The article creates the desire to learn more about the writer, and the resource box tells the reader what to expect when they get there.
The neat thing about free-reprint articles is that between archived ezines and websites who publish your articles, it becomes fairly easy to get your copy and links on hundreds or thousands of websites, and those links will likely remain there for years to come.
IN CONCLUSION...
If you are paying for link placement, you need to track your click through's (CTR's) from those links. If the links are not generating traffic for you, examine the reasons why. Maybe the reason is your copy and maybe it is the link location. Make the changes necessary to permit the link to pay for itself or get rid of it.
If you are writing articles for reprint, track those links also and look at their total success rate over the long-haul. Figure out which articles provided you the best results, and make a determination as to why. Once you know why a particular article or ad is successful, then you can make good decisions about how to get the best results from your future efforts.
Mon 23 Feb 2009, 12:45 PM | Posted by admin
Tags: Internet
Link building can be defined as collection of links for your site from other web sites which helps you in getting direct traffic and improve search engine ranking of your web site.
Link building business has grown in many folds in last two and three year as search engine changing its algorithm and giving more importance to inbound links for search engine ranking.
In Indian there is tremendous growth in this business in last two year. Most of web solution provider has diversified there business into link building. Even SEO mainly into search engine optimization and position business now concentrate on link building job for major SEO in US and UK. There is tremendous increase in link building outsourcing business.
Why the link building business increasing in Indian. It has few strong reason firstly the qualified worker are available at low cost even with long working hours. The average cost per day or wage package per day for link builder staff is not more than 10 USD for 8 hours. Secondly increase in link building outsourcing from SEO in USA and UK because of low cost offered to customers. Thirdly Customer in USA still prefer to assign SEO job to established SEO in USA & UK and link building is one of process of SEO which established SEO get it done from India. Last but not the least link building prices at bottom low average for PR2 price is just 5 USD.
Lot of young generation studied in various streams i.e science, arts, management, civil, engineering and information technology are now joining link building jobs. Link building jobs are easy to learn and handle as compare to software development. The basis requirement is to have good communication skill and good English which average student in bachelor degree in India have. So there is lot of staff available for linking business at completive rate in India.
Link building business is either carried out by companies or freelancer in India. The companies registered under various laws provide secure and legal services as they have to take various approvals from Indian Government to carry on export business or receipt of money in foreign currency. Where as there is also another section freelancer operating from home without any legal approvals or permission to carry on link building business and offering low cost services which may some time result into loss of money. Registered link building firm as preferred in India.So registered link building outsourcing companies can provide better link hunters.
Future of link building in India is quite bright keeping in view the Indian Government incentive to software export industry, development of new IT Park, and increase in standard of education and off course big popularity of Google and other search engines. The discouraging factor for all It business is India is Indian rupee exchange rate against US dollar which is falling and rupee is getting more strong.
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